First Foods Energy Drink — Product Packaging and Brand Identity
Complete visual identity and premium packaging design for a new energy drink under the First Foods brand
Developed the full branding and packaging design for First Foods Energy Drink. Created a cohesive visual identity that communicates energy and quality to target consumers.
Key Features & Contributions
- Designed the complete brand identity, including the logo, colour palette, design, typography, and brand language.
- Created the premium product packaging for the energy drink, focusing on shelf appeal, functionality, and brand storytelling.
- Developed consistent visual assets and design guidelines to ensure brand recognition across packaging, marketing materials, and digital platforms.
- Applied branding concepts that effectively balance modern energy aesthetics with a professional and trustworthy feel.
- Worked iteratively from initial concepts through to final, production-ready designs.
Applications/Software/Technologies Used
- Adobe Illustrator
- Adobe Fonts
- Adobe Fresco
- Other Adobe Creative Cloud apps
Outcome
Created a standout brand presence that positions First Foods competitively in the energy drink market. Delivered production-ready designs suitable for manufacturing and marketing use, and demonstrated the ability to develop a full brand language from concept to final execution.
